Many of my clients have a deep resistance to social media. They feel like there are "rules" they need to follow that don't resonate with their values and way of being. But they also have a deep desire to reach more people. So they feel frustrated. If this sounds like you, here's what I suggest: … Continue reading Do social media your way. Write your own “rules”
Get your creativity hats on folks 'cause I have a feeling some changes are on the horizon for how you get the word out about your cause, or business on social media. As an early adopter of social media for social change, I've watched these crazy-named tools evolve from cutting edge to mainstream, inspiring to … Continue reading Social Media Shift Coming?
Happy 2019, Big Visionaries! With the start of the New Year, many of you might be ramping up your efforts to reach new audiences. You're making your best guess about what tone to use in your e-newsletters, website copy, blog posts, and social media copy.I want you to have lots of success this year, so … Continue reading Are you writing copy as if your client is an “other?”
After reading last week's post, 7 Ways to Create Connection on Instagram, a reader wrote in to ask if she should join Instagram. With so many social media channels to choose from, it can be hard to know where to focus. If you're wondering where to spend your precious time online try this: Google your … Continue reading Where should I spend time on social media?
Given the state of the world today, do we need another "look at me" Instagram post, or divisive call to action? In his book, Community: The Structure of Belonging, Peter Block writes: "The media is a reflection of who we, as citizens, have become." As social media users, we are all creating that reflection. Just … Continue reading 7 Ways to Create Connection on Instagram